A Business Strategy AND MARKETING AGENCY
The Desmond Company offers consulting services in the areas of business strategy, digital and design. After an initial onboarding exercise, retained clients rely on the Agency for ongoing expertise and marketing support.
TDC CLIENTS OFTEN:
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Are approaching a trigger event such as a fundraise, sale, merger or IPO.
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Prefer hiring an external marketing agency to provide ongoing solutions & support
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Are business-to-business firms focused on influencing senior decision-makers
MAURNA DESMOND / Creative Strategist
MAURNA
Maurna Desmond is the lady behind (and in front of) The Desmond Company. A writer at heart, Maurna has written cover stories for Forbes Magazine, served as speechwriter for the CEO of a publicly-traded company and today uses words to articulate brand DNA and to develop powerful marketing language.
EDUCATION:
Bachelor of Arts, English Literature ‘05 Loyola Marymount University
Masters in Business Administration ‘14 University of Southern California
“My goal is to function as an ‘inside-out’ external marketing agency, understanding our clients intimately while providing a fresh outside perspective.”
MAURNA DESMOND
VALUES
RELATIONSHIP
We listen, ask questions and listen more. Efficiency takes time. We take the long-view with our clients, investing in enduring productive partnerships. Trust matters.
EXCELLENCE
Like attracts like. A players attract A players and B players attract C players. Each of our team members bring unique skills and a shared commitment to an outstanding work product that we can be proud of. Performance matters.
CREATIVITY
We believe there is a mysterious alchemy necessary to create powerful brands. This magic requires time, space and talent. We are committed to brilliant original ideas and the free-thinkers who cook them up. Ideas matter.
INTEGRITY
We earn our clients’ trust by educating them about our approach and by always being fair in our dealings. Character matters.
OUR APPROACH
THE NAME
Maurna grew up hearing about how her paternal grandfather started “Desmond Mail Service” and how her grandmother successfully ran it for years during the War. She also heard about her great uncles founding “Desmond Paint Company” which would later become “Deft Paint”. She uses the name “The Desmond Company” for good luck and to honor her family’s entrepreneurial streak
The surname itself has its own power. The “Earls of Desmond” were called the “Kings of Ireland.” The family motto was “Crescit sub pondere virtus” or “Virtue increaseth under oppression.” Queen Elizabeth I had to kill a few of them just to break a rebellion.
It’s also just a great name.
The First Desmond Rebellion (1569-73)