A Strategy First Brand Agency

Delivering sound business fundamentals-driven brand strategy since 2015.

MAURNA

Maurna Desmond is the lady behind (and in front of) The Desmond Company. A writer at heart, Maurna has written cover stories for Forbes Magazine, served as speechwriter for the CEO of a publicly-traded company and today uses words to articulate brand DNA and to develop powerful marketing language.

EDUCATION:

Bachelor of Arts, English Literature ‘05 Loyola Marymount University
Masters in Business Administration ‘14 University of Southern California

VALUES

RELATIONSHIP

Listen, ask questions and listen more. Efficiency takes time. Take the long-view with clients, investing in enduring productive partnerships. Trust matters.

EXCELLENCE

Like attracts like. A players attract A players and B players attract C players. A shared commitment to an outstanding work product drives results. Performance matters.

CREATIVITY

There is a mysterious alchemy necessary to create powerful brands. This magic requires time, space and talent. The world needs brilliant original ideas and the free-thinkers who cook them up. Ideas matter.

INTEGRITY

Earn client trust by always being fair and honest. Character matters.

HOW IT WORKS

THE NAME

Maurna grew up hearing about how her paternal grandfather started “Desmond Mail Service” and how her grandmother successfully ran it for years during the War. She also heard about her great uncles founding “Desmond Paint Company” which would later become “Deft Paint”. She uses the name “The Desmond Company” for good luck and to honor her family’s entrepreneurial streak.

The surname itself has its own power. The “Earls of Desmond” were called the “Kings of Ireland.” The family motto was “Crescit sub pondere virtus” or “Virtue increaseth under oppression.” Queen Elizabeth I had to kill a few of them just to break a rebellion.

It’s also just a great name.