Congratulations. The first step is admitting that you have a problem. Social media presents an incredible opportunity for reaching new and existing customers. It’s important to understand what it can do for your specific business.

If you sell a low-cost product, you may be able to inexpensively acquire new customers by selling on Instagram or Facebook. If you are looking for warm sales leads, you need to consider who your target customer is and where they hang out online.

Hint: If you are a law firm you might get better results on LinkedIn than Pinterest.

Social media is also great from inexpensively increasing brand recognition among your target audience. But this is a long game brand play and not for the faint of heart. It’s courage and patience to focus on long-term strategic goals. Short-term mindsets are common among business executives that just “can’t go to the next level.” They don’t realize they aren’t aiming high enough to get there.

How can we help? We can develop your social media brand strategy and creative direction. From this solid foundation, we can execute your social media on an ongoing basis. Want to drive growth? We can handle your ad-buying to and provide robust reporting to demonstrate healthy returns.